Applied X-ray spectroscopy

Next Great Impossible

In early March, before the pandemic fully hit the UK, we spent two days filming a clip for Merck/Sigma-Aldrich’s new campaign Next Great Impossible at both UCL and Diamond Light Source. The clip tries to convey some of the work we do and the excitement during synchrotron experiments and when you discover something new.

The campaign aims to showcase scientists and other inspirational people who don’t hesitate to take on the impossible within their work. The video below is the first one in what promises to become a great series of mini-documentaries showcasing a range of outstanding scientists.

If you know someone, who should be portrayed in this way, you can now nominate them through the Next Great Impossible website.

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